Hey! Telecom Campaign

The latest project completed was commissioned by the telephone company Hey! Telecom, part of the Orange Group. The goal was to create a communication campaign for the brand, targeting Belgian and international students, convincing them to sign up. The final product, created through Canva and The use of artificial intelligence (AI), follows the general style of the brand implementing the “stunt", a carachter recently introduced by Hey! The image is intentionally blurred, to simulate the lack of connection, a relevant problem especially among young generations. The copy is catchy, relying entirely on humor to attract the reader's attention.