Ritchie's Lemonade

Ritchie is a well-known lemonade Belgian brand Popular during the 80s, it has recently made its come back to the market, developing an innovative communication strategy that combines vintage elements with modernity. In this hypothetical advertisement, the graphics were created with Photoshop, using the background removal technique. Furthermore, various light effects and filters have also been implemented, to convey a natural result. The real protagonist of the project, however, is the copy: fresh and amusing, it adapts perfectly to the style of the brand. Furthermore, an original CTA has also been inserted, inviting the viewer to visit the website.